For Local Organisations

It is about funding

Funding is an ongoing problem for many community organizations, and it is one that needs to be solved.  If an organization is to focus its attention on serving its local community, then it needs to be relieved of the burden of continual fundraising.

Before Jatly, community organizations had to struggle between give and take, between giving to the local community on one hand while continuing to reach out and take with the other.  Continually finding new creative ways to raise funds from the community that you are trying to server saps the energy out of even the most enthusiastic supporters. There has to be a better way, and there is.

Jatly provides the local community with the opportunity to support their local community organizations at no cost to either themselves or to those organisations through advertising revenues from local business.

Fundraising Potential

The beauty of Jatly’s system is that given enough supporters the community organization does not need to find advertisers to participate in the program as all of the required advertisers are recruited via the system’s own advertising facility. However, it is in the community organization’s interest to work with other community organizations to expand the combined supporter base, as the larger the combined supporter base, the larger the adverting opportunity, and accordingly the greater the value that can be offered to each advertiser, which in turn translates to greater funding to each of the participating community organizations.

The following table provides projections of what level of funds may be raised from a given number of participants. While we cannot predict how many supporters and advertisers will participate, we can know the level of funds that would be raised, if various levels of participation are achieved. The significant feature of this table however, is the previously eluded to “Supporter to Advertiser Ratio”, which as previously stated provides an indication of how efficiently Jatly will be able to enlist advertisers into the program, and in practice the goal is to achieve an equilibrium where all of the required advertisers are recruited from the combined supporter base via the system’s own advertising facility.

Supporters

Revenue per week

Impressions per week

Maximum Campaign Size

Supporter to Advertiser Ratio

1000

$7,000

70,000

$100

14

2000

$14,000

140,000

$200

29

3000

$21,000

210,000

$300

43

4000

$28,000

280,000

$400

57

5000

$35,000

350,000

$500

71

6000

$42,000

420,000

$600

86

7000

$49,000

490,000

$700

100

8000

$56,000

560,000

$800

114

9000

$63,000

630,000

$900

129

10000

$70,000

700,000

$1000

143

The role of the community organization in the process, is to encourage as many of their supports as possible that run Jatly to nominate their organization as their beneficiary.

Note: The size of each campaign is limited by the combined number of supporters of all participating organisations, and the maximum campaign size in dollars is the number of users divided by 10. Further, the maximum number of campaigns per week -at the maximum campaign size, is determined by the number of impressions per user per day – which in the above scenario is 70 campaigns per week.

Keys to Success

As seen from the preceding section the efficiency of the system as indicated by the “Supporter to Advertiser Ratio” is proportional to the number of Supporters, which at a level (which is unique for each community) will produce a system that is self sustaining. While this optimal level of supporters varies from community to community, it is evident that it is proportional to the effectiveness of the advertising, as the effectiveness of the advertising will determine the ratio where self sustainability is reached.  Hence Jatly’s focus is on providing perceivable value to both your supporters and our advertisers, as the participation of both are essential to the success of the system.

Is there a local community organization that you would like to nominate?

GET STARTED

    Your Community Organisation

  • Your Contact Details

 

Verification

Print Friendly

Leave a Reply